Privacy Policy

**Privacy Policy**

The protection of your personal data is our highest priority, which is why we only use your data in strict compliance with the applicable data protection principles. From May 25, 2018, the provisions of the EU General Data Protection Regulation (hereinafter referred to as GDPR) will apply throughout Europe. As of today, we would like to inform you in detail about how LKS LLC processes personal data in accordance with the said new Regulation (see Article 13 et seq. of the GDPR). Please read our Privacy Policy carefully. If you have any questions or comments about our Privacy Policy, you can contact us at any time at the email address below.

1. **Overview of the policy**

The following data protection provisions inform you about the type and extent of processing of personal data by "LKS LLC," "we," "us," or "our." Personal data is information that can directly or indirectly identify you. The use of our applications, products, services, technologies, or functionalities and all pages, applications, and associated services (collectively referred to as "Offer") is subject to this Privacy Policy.

In the context of a new registration and/or via an appropriate explanation to existing customers, you confirm your agreement to this Privacy Policy and expressly consent to the processing, use, and disclosure of your personal data in the manner described herein.

The processing of data by LKS LLC can be divided into two categories:

- All data necessary for the execution of a contract with LKS LLC will be processed for the purpose of contract execution and/or contract preparation. If external service providers are also involved in the processing of the contract, e.g., payment service providers, optimization services, hosting providers, etc., your data will be transmitted to them to the extent required.
- When you make use of our Offer, various information is exchanged between your terminal and our server or the server of the services we use. This may also include personal data. The information collected in this way is used, among other things, to further optimize our Offer.

According to the requirements of the GDPR, you have various rights that you can assert with us. This includes the right to withdraw your consent at any time to the processing of selected data, in particular the processing of data for advertising purposes. The possibility of withdrawing your consent is always highlighted in a typographical manner. You will find further information on your rights below in an additional paragraph and in the individual descriptions of the respective data processing.

Our offer is only available to persons who have reached the age of 16. If you have not yet reached the aforementioned minimum age, you may use our Offers only if and insofar as your parents have expressly consented to this and you have provided us with sufficient proof of such consent.

If you have any questions about our Privacy Policy, you can contact: info@us-chinology.com

2. **Name and contact details of the controller and the company's data protection officer**

This Privacy Policy applies to the processing of data by LKS LLC as the controller under the GDPR for the following offers: [www.us-chinology.com](https://www.us-chinology.com).

3. **Purposes of data processing, legal bases, and legitimate interests pursued by us or by a third party and categories of recipients**

**3.1. Use of our Offer**

When you make use of our Offer, in particular our website or application, information is automatically sent to our servers by the application or browser used on your terminal and temporarily stored in a log file. The following information is recorded without your intervention and stored in the log file until it is automatically or manually deleted:

- the IP address of the device used,
- the date and time of access,
- the name and URL of the file accessed,
- the website/application from which the access took place (referrer URL),
- the unique identifier of the browser you are using,
- the name of your Internet service provider.

The processing of the above-mentioned data is carried out in accordance with Article 6, paragraph 1 point f) of the GDPR. Our legitimate interest derives from the purposes of data collection listed below. At this point, we would like to point out that the data collected does not allow us to identify you personally or to make any inferences about you. We use the IP address of your terminal and the other data listed above for the following purposes:

- to ensure that a connection is established correctly,
- to ensure a comfortable use of our offer,
- to evaluate the security and stability of the system and
- to carry out other administrative tasks.

The data is stored in accordance with the statutory retention periods and is then automatically deleted. In addition, we use cookies, tracking tools, targeting procedures, and interfaces to other services, e.g., to social media platforms, payment services, or app store providers, as part of our Offer. The exact procedures and how your data is used for such purposes are explained in more detail in section 4 below.

**3.2. Conclusion, performance, or termination of a contract**

**Processing of data upon conclusion of the contract**

We define our services as personalized health monitoring technology: our technology provides a range of information about your health and well-being based on your metrics and data.

In this context, we process data necessary for the conclusion, performance, or termination of a contract. This data includes in particular:

- e-mail address,
- first name and surname, if applicable,
- billing and payment data,
- data entered by you and generated by the use of our Offer, such as gender, age, height, weight, etc.

The legal basis used is Art. 6 Para. 1 point a), point b) of the GDPR and Article 9 paragraph 2 point a) of the GDPR. Insofar as we do not use your details for customer support (see Section 3.3 in detail), we retain the data collected for the processing of the contract until the end of the contract or until the expiry of any contractual warranty and guarantee claims. After the expiry of the said period, we shall retain the personal data required by law for the prescribed legal period. During such a period (usually six to ten years from the conclusion of the contract), the data will only be reprocessed in the event of an audit by the tax authorities.

**3.3. Data processing for customer support or customer service**

**3.3.1. Informative purposes**

Insofar as you have registered for our Offer, we guide you as an existing customer. In such a case, we process your details in order to send you information, for example, about new, extended, or improved features, products, and services.

**3.3.2. Targeted advertising**

In order to ensure that you only receive the information that we think will be of interest to you, we categorize and supplement your customer profile with other information. We use statistical information as well as information about you (e.g., reference data or basic data from your customer profile). The purpose is to optimize our Offer according to your actual or assumed personal interests and/or needs and to provide you with appropriate recommendations so that you are not bored with unnecessary promotions.

The legal basis for the above-mentioned processing operations is Article 6(1)(b) and (f) of the GDPR and Article 9(2)(a) of the GDPR. The processing of existing customer data for advertising purposes is considered a recognized legitimate interest in accordance with Recital 47 of the GDPR.

**3.3.3. Customer support**

**Gorgias**

We use the Gorgias ticketing system, 768 Harrison St, San Francisco, CA 94107, USA ("Gorgias") for the processing of service, support, and other requests from users on the basis of Article 6(1)(b) GDPR. If you submit a support request via one of our channels (e.g., our contact form, live chat, e-mail, etc.), the following data (depending on the content and the selected contact channel) will be processed via Gorgias' servers:

- the data you have entered,
- your name,
- your e-mail address,
- your browser information,
- your IP address.

You can find more information on the processing of data by Gorgias in the Gorgias privacy policy available at: [https://www.gorgias.io/privacy/gdpr](https://www.gorgias.io/privacy/gdpr). If you have any questions, you can also contact the Gorgias data protection officers directly at the following address: support@gorgias.io.

**3.3.4. Sending of the Newsletter**

We offer interested customers the possibility to subscribe to our newsletter. In order to ensure that the e-mail address entered is actually associated with the interested customer, we use the double opt-in procedure: once you have entered your e-mail address in the registration field, we will send you a confirmation link. Only when you click on this confirmation link will your e-mail address be added to our mailing list. We store the data collected in this process solely for documentation and verification purposes. This data includes in particular:

- the e-mail address transmitted,
- the IP address of the device used,
- the date and time of registration,
- the way of addressing,
- the date, content, and time of the confirmation e-mail,
- the IP address of the device used for the confirmation,
- and the date and time of your confirmation.

The legal basis used is Article 6(1)(a) of the GDPR. We store this data until the end of the contractual relationship because we can prove the lawfulness of the sending of the newsletter. After the expiry of this period, we will store the personal data required by law for the prescribed legal period. During this period (usually ten years from the conclusion of the contract), the data will only be processed again in the event of an audit by the tax authorities. You can withdraw your consent at any time with effect for the future. To do so, simply click on the unsubscribe button in the relevant e-mail or send a short e-mail notification. To do this, please use the contact details of our data protection officer.

**3.3.5. Right of objection**

You can withdraw your consent to the processing of data for the above-mentioned purposes at any time, free of charge, separately for the respective communication channel and with effect for the future. It is sufficient to send an e-mail or a letter to the address given in point 1.

In the event of an objection, we will block the relevant contact address for further processing of the promotional data. We will process your objection as quickly as possible and implement the corresponding blocking measures immediately after verification. We would like to point out that, in exceptional cases, information or product recommendations may still be sent even after your objection has been received. This is only for technical reasons and does not mean that we will not implement your complaint. Thank you for your understanding.

4. **Data processing for the provision of our services**

In the following, we would like to inform you about the processing of data necessary for the provision of our Offer:

**4.1. Online presence and website optimization**

We do not sell or rent your data to third parties for marketing purposes without your express consent. In order to provide our customers with the best possible product, to improve the quality of our Offer from time to time, and to protect the interests of our customers, we will, in certain circumstances, disclose certain data to third parties; however, such disclosure will always be subject to strict restrictions, which are described in more detail below:

**4.1.1. Cookies - General Information**

We use cookies on our website on the basis of Article 6(1)(f) of the GDPR. Our interest in optimizing our Offers is to be considered justified within the meaning of the aforementioned regulation. Cookies are small files that your browser automatically creates and which are stored on your terminal (laptop, tablet, smartphone, etc.) when you use our Offerings. Cookies do not damage your terminal, do not contain viruses, Trojan horses, or other malicious software. Cookies enable us to store information that is in each case specific to the terminal used. However, this does not mean that we can immediately identify you. The use of cookies serves, among other things, to make the use of our Offer more pleasant for you. We use session cookies to detect that you have already visited certain pages on our website. If you use our Offer again later, the cookie automatically recognizes you. In addition, we also use temporary cookies for user-friendliness purposes, which are stored on your terminal for a certain defined period of time. These are automatically deleted when you leave.

In addition, we use cookies to statistically record the use of our Offers and to evaluate them in order to optimize them for you and to display information specifically tailored to your needs. These cookies enable us to recognize you automatically when you return to our site. These cookies are automatically deleted after a defined period of time. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears before a new cookie is created. However, deactivating cookies completely will prevent you from accessing the full functionality of our Offers. The length of time cookies are stored depends on their intended use and is not the same for everyone.

**4.1.2. Klaviyo**

To design and continuously improve our customer engagement efforts in accordance with Art. 6(1)(a) of the GDPR, we use an email marketing platform Klaviyo, 225 Franklin St, Floor 10, Boston, MA 02110, USA (hereinafter "Klaviyo"). We use Klaviyo for our e-mail marketing campaigns and to contact our registered users. For this purpose, when you sign up for the LKS LLC email list twice, we send the following information to Klaviyo:

- your name,
- your email address,
- your time zone,
- information about your device (screen resolution, browser information, and operating system),
- your IP address,
- your location, and
- language used.

You can withdraw your consent to the processing of data at any time by clicking on the "Unsubscribe" button in each newsletter or by simply informing us that you do not wish to receive such processing in the future. To do so, please use the contact information of our data protection officer.

**4.1.3. Facebook pixels**

In order to use, further optimize, and evaluate the conversion of our Facebook campaigns as required, we use an individual behavioral pixel from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") in accordance with Article 6(1)(f) GDPR. This pixel is embedded in the code of our website. This allows us to ensure that the Facebook ads we initiate are only displayed on the page of users who have expressed an interest in our services. In doing so, we ensure that our Facebook ads engage the potential interest of the user and do not annoy them. We also track the actions of Facebook users after they have seen or clicked on one of our Facebook ads. This allows us to evaluate the conversion of the respective campaign for statistical, market research, and billing purposes. The following information is processed:

- odatage,
- the URL,
- campaign information (e.g., print specification, form field, activated button).

The data collected in this way is anonymous and does not allow us to draw any conclusions about the identity of the user. Processing for the purpose of behavioral and interest-based advertising is considered a recognized legitimate interest in accordance with Recital 47 of the GDPR. The data is stored in accordance with the retention periods stipulated by law and is then automatically deleted.

If you log in to your Facebook account after placing the pixel or if you visit our website while logged in, it is possible that this data will be stored and processed by Facebook, of which we hereby inform you. Facebook may connect this data to your Facebook account and use it for advertising purposes in accordance with Facebook's Data Usage Policy: [https://www.facebook.com/about/privacy/](https://www.facebook.com/about/privacy/). You can find more information about the Facebook pixel. You may give Facebook and its partners permission to serve ads on Facebook and other sites. You can withdraw your consent to special data processing at any time by changing your Facebook settings or by simply informing us that you no longer wish to have this type of processing in the future. To do so, please use the contact information of our data protection officer. Please note that the declared objection only applies to the device used. For more information, please refer to Facebook's Privacy Policy and Privacy Information.

**4.1.4. Facebook's Similar Audiences Campaigns**

In order to use, further optimize, and evaluate the conversion of our Facebook campaigns as appropriate, we use an individual behavioral pixel from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") in accordance with Article 6(1)(f) of the GDPR. More information about Facebook's Similar Audiences campaigns can be found at: [https://www.facebook.com/business/help/365463786964246](https://www.facebook.com/business/help/365463786964246)

Such processing for the purposes of behavioral and interest-based advertising is considered a recognized legitimate interest in accordance with Recital 47 of the GDPR. If you are part of Facebook's Similar Audiences, we will transmit your email address and device ID to Facebook. You can withdraw your consent to special data processing at any time by changing your Facebook settings: [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads) or by simply informing us that you no longer wish to have this type of processing in the future. To do so, please use the contact information of our data protection officer.

**4.1.6. Google Analytics**

In order to design our Offer as required and to continuously optimize it, we use the Google Analytics service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") in accordance with Article 6(1)(f) GDPR. Through the use of cookies, Google creates pseudonymized user profiles. The information generated by the cookie about your use of this website such as

- browser type/version,
- the operating system used,
- the referring URL (the page you previously visited),
- the host name of the accessing computer (IP address),
- the time of the server request.

This information is transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the Offerings, compile reports on activities, and provide other services related to the use of the Offering for market research and needs-based design purposes. This information may also be passed on to third parties if required by law or if third parties are commissioned to process this data. Your IP address will not be merged with any other data held by Google. IP addresses are anonymized so that they cannot be attributed (so-called IP masking).

You can prevent the use of cookies in advance by changing the settings of your browser software or withdraw your consent to further processing via the cookie by clicking on this link and choosing to no longer participate; please note, however, that in such a case, not all functions of our offers can be fully used. In addition, you can prevent the creation of cookie-generated data related to your use of our Offer (in particular your IP address) and the processing of such data by Google by downloading and installing the browser add-on. We recommend the use of private mode on mobile devices. Further information on data protection in connection with Google Analytics can be found on the Google Analytics website.

**4.1.7. Google Tag Manager**

Google Beacon Manager allows us to manage the beacons on our website (website code). These make it easier to manage and develop our Offer and reduce loading time. Google Tag Manager only implements the website code. Google Beacon Manager does not create cookies or collect any personal information. The tool only integrates website code that we have stored elsewhere and that can be used to collect data. The tool only serves to facilitate the modulation of the code but does not access the data processed by the code. We will inform you of any tags embedded in this Privacy Policy. You can find more information about Google Tag Manager and the terms of use on the Google pages.

**4.1.8. Stripe payment processing service**

For the purpose of contract performance and especially for payment processing, we pass on your name and e-mail address to our payment service Stripe Payments Europe Ltd, Block 4, Harcourt Center, Harcourt Road, Dublin 2, Ireland ("Stripe") in accordance with Article 6(1)(a) and (b) of the GDPR. Through the use of Stripe's library, we will not process the information entered during the ordering process (address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) but will transmit it directly to Stripe from your browser. The data is used exclusively by Stripe for the execution and completion of the payment process and is transmitted securely via the "SSL" encryption method. Stripe is PCI DSS certified. Stripe may transfer, process, and store personal information outside the European Union. More information on Stripe's Privacy Policy can be found at [https://stripe.com/privacy](https://stripe.com/privacy).

**4.1.10. SMSBump**

We use SMSBump to send an alert when a customer abandons their shopping cart before checking out. Neither SMSBump nor this information will ever be used to identify individual users or to match them with additional data about an individual user. SMSBump only collects:

- Name,
- Phone number,
- Message delivery status,
- Link interactions.

If you would like to see the SMSBump privacy policy, please click on the following link. If you wish to unsubscribe from SMS message alerts, we provide a way to unsubscribe from each SMS sent.

If you have any further questions, please contact: info@us-chinology.com.

**Recipients outside the EU**

As stated in points 3.4 and 3.5 above, data may also be transmitted to recipients outside the European Union or the European Economic Area. This applies in particular to the processing of the analysis and targeting technologies mentioned, which may result in data being transmitted to the servers of service providers. Other recipients may be affiliated service providers that we need to provide our services, such as hosting providers, CRM tools, or analysis service providers. These servers may be located outside the European Union, including in the United States. We ensure that these service providers guarantee data protection standards equivalent to those of the GDPR and that the applicable directives are complied with. We therefore only work with certified service providers. For the said certification, the European Commission has established the adequacy of the level of data protection under number C(2016) 4176) in accordance with Article 45 of the GDPR. The use of the said certified service providers thus meets the European standard of data processing in accordance with the law. In addition, service providers based outside the European Union have granted us adequate contractual guarantees ensuring compliance with these European standards and the adoption of data subjects' rights, for example based on the European Commission's standard contractual clauses.

6. **Your rights**

**6.1. Overview**

In addition to the right to object to the consents you have given us, you may exercise the following rights if the respective legal requirements are met:

- The right to information about your personal data stored with us according to Article 15 of the GDPR,
- In case of transmissions according to Articles 46, 47, or 49, paragraph 1, point 2 of the GDPR, the right to information or reference to suitable or adequate safeguards and the possibility to obtain a copy of such safeguards or if such safeguards are available,
- Your personal data stored with us in accordance with Article 15 of the GDPR,
- The right to correct inaccurate data or complete accurate data in accordance with Article 16 of the GDPR,
- The right to delete your data held with us in accordance with Article 17 of the GDPR,
- The right to restrict the processing of your data in accordance with Article 18 of the GDPR,
- The right to data portability in accordance with Article 20 of the GDPR.

**6.2. Right of objection**

Under the conditions provided for in Article 21, paragraph 1 of the GDPR, it is possible to withdraw your consent to the processing of data for reasons related to the particular situation of the data subject.

The aforementioned general right of objection applies to all processing purposes described in this Privacy Policy based on Article 6, paragraph 1, point f) of the GDPR. Apart from the special right of objection regarding the processing of data for advertising purposes (see point 3.3 above), the GDPR requires us to implement a general right of objection only if you provide us with reasons of major importance (e.g., danger to life or health). In addition, you can also contact our competent supervisory authority: Data Protection and Freedom of Information Commissioner of Berlin, Friedrichstraße 219, 10969 Berlin, Germany.

**Data security**

We use the highest standards of information security for our infrastructure and the processing of your data. For example, we use IT protection mechanisms such as firewalls and data encryption. Our buildings and data are subject to physical access controls. Only those employees who need access to our customers' personal data to conduct their business are granted access.

All data that you have personally transmitted to us, including your payment information, is transmitted via the general secure standard SSL (Secure Socket Layer). SSL is a proven, secure standard, which is used for online banking transactions, among other things. You can recognize an SSL connection by the **s** after http (https://...) in the address bar of your browser or by the lock symbol in the lower part of the browser.

We also use appropriate technical and organizational security measures to protect your personal data stored with us against manipulation, partial or total loss, and unauthorized access by third parties. Our security measures are constantly monitored in relation to technological progress, regularly adapted to the respective risks, and, if necessary, improved.

8. **Children's privacy policy**

The protection of the privacy of young children is particularly important. For this reason, we do not knowingly collect or solicit personal information from persons under the age of 16 or knowingly allow them to register. If you are under 16, please do not send us any information about yourself, including your name, address, telephone number, or e-mail address. No one under the age of 16 is allowed to provide personal information to the Services. If we become aware that we have collected personal information from a child under the age of 16 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we may have information about or relating to a child under the age of 16, please contact us at info@us-chinology.com.

9. **Changes to our privacy policy**

If we change our privacy policy and procedures, we will post those changes on our website to inform you of what information we collect, how we use it, and under what circumstances we may disclose it. Changes to this privacy policy are effective when posted on our website.